Can I try publishing a landing page to see if I can drive enough traffic?
Joel Gascoigne, Buffer’s CEO, built and designed the first application software version after obtaining a sufficient mass of registrants on the landing page.
“It’s been ten years since I launched the first version of Buffer. What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more. Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture,” Joel Gascoigne.
Maintaining a high-quality blog has also greatly helped them in keeping their audience engaged. The company’s success is primarily due to a well-established marketing plan. That is exactly what Buffer help other businesses with!
The company’s total revenue was reported to be $17.50 million in the fiscal year that ended in 2018. In 2019, they had a total of 74,825 customers.
Buffer has raised $4 million in investment and has over 4.5 million registered users, and earns over $16 million in annual income.