AdSense

What exactly is Google’s 20% time policy and why that should be imitated? 

The founders of Google, Larry Page and Sergey Brin, encouraged staff to “spend 20% of their time working on what they think will most benefit Google” in their 2004 IPO letter in order to assist the business be “more creative and innovative.” As a result, this became the “20% Project.”

The 20% Project gave fruitful results and contributed to the successful creation of Google News (2002), AdSense (2003), and Gmail (2004).

In March 2003, Google introduced its AdSense service, a platform that enables publishers to create media advertisements for a targeted audience, which was first known as “Content targeting advertising.”

Applied Semantics, a rival service to AdSense, first used the brand name “AdSense.” Google acquired Applied Semantics in April 2003, after which it began using the term.

Paul Buchheit developed the initial Google AdSense prototype while he was working on Gmail. With the support of Sergey Brin, Susan Wojcicki, the first product manager of AdSense aka the mother of Adsense, established the group that transformed the concept into a hugely successful product.

Early in 2005, it was estimated that AdSense contributed 15% of Google’s total earnings. Publishers earn 68% of the revenue recognized by Google in connection with the service in exchange for displaying advertisements using AdSense.

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